The 10th jubilee of Limited Liability Company Ananta - distributor of the company Ananta Medicare Ltd.: endlessness of success
On May 7 in presentation and exhibition centre “Radmir expohall” (Kharkov) there was a large-scale celebration of the jubilee of Limited Liability Company “Ananta”...
On May 7 in presentation and exhibition centre “Radmir expohall” (Kharkov) there was a large-scale celebration of the jubilee of Limited Liability Company “Ananta”. Our forefathers thought that the name given at birth predetermine one’s destiny. The founders of the company, the jubilee of which was celebrated, are sure in indisputability of this statement: as “Ananta” from Sanskrit means “endlessness”, and 10 years is just its first frontier on the long way of continues development. On the day of celebration all the guests had an opportunity not only to take part in the celebration in honour of heros of the occasion, giving credit for culinary masterpieces and interesting show-program, — but also in best traditions of India hospitable hosts shared the joy of a stirring event with partners and employees — opening of the new office of the company “Ananta”, as well as its storehouse. During a fascinating excursion along new possessing and during the whole celebration, a number of pleasant surprises were awaiting for the guests of the company. As it turned out to be, the company “Ananta” can really get a star from the sky — both literally and metaphorically...
Before colorful celebration carried all those present away into its spectacular kaleidoscope, our correspondent of “Weekly journal AПTEKA” could not lose the chance to hear in detain about achievements of the company “Ananta” at first hand. General Director of the company Pradeep Jain Kumar (Джаин Прадип Кумар) told us about achievements for the first decade of the work and, of course, about prospects and plans of further development:
— “Ananta” is a distributing company, which lion's share of interest is concentrated on pharmaceutical products. And today we are an exclusive distributor of such Indian manufacturing companies as “Flamingo”, “Himanshu Overseas”, and “Eurolife” and supply high quality preparations at affordable prices to the pharmaceutical market of Ukraine. Our portfolio contains about 20 names of medicinal preparations — the assortment we plan to increase by 5–10 new positions annually. Storehouse premises, equipment, and system of accounting, storage and distribution of preparations of the company “Ananta” – all of them comply with GDP requirements. And today we are proud to open a new storehouse, as well as a new office, timing this event to the 10th jubilee of the company. From the moment it was founded in 1999, “Ananta” develops rather dynamically, and our results are really impressive. So, in December 2006 “Ananta” took the 19th place in the rating of assortment companies importing finished medicinal preparations in terms of money, and already in December 2008 — the 10th (according to the data of State information and analytical centre of monitoring of external goods markets “Gosvneshinform” and « information and analytical agency “Soyuzinform”). Today commodity circulation of the company “Ananta” is about 16 mln. US dollars, and our plans of further development are ambitious: by 2012 we expect to increase this index up to 100 mln. US dollars. A rather eloquent indication of financial stability of the company during crisis is the diploma we received from “VAB” bank: “Most stable client of 2008”. The implementation of such plans is possible only by joined effort of our united team consisting of 140 employees, which is the pride and the power of the company. The staff of “Ananta” is a friendly family, where every employee has a right to vote.
For those 10 years we are present in the market, we have established warm interrelations with our partners, among which there are big distributing companies such as “Alba-Ukraina”, “BaDM”, “Optima-Farm”, “Fra-M”, and “Fito-Lek”, as well as nets of chemist’s shops “Med-Service” and “Gamma-55”. We remember the wisdom of our forefathers, giving preference to open and transparent interrelations with our partners: as any client is our guest, and in India we equate a guest with the God.
Our company “Ananta” also fulfils its social mission, being engaged in charitable activity: we help children’s homes and Kharkov regional committee of help and assistance to invalids of the Great Patriotic War. Wise people say: be happy with what you have, — so, the farmer waits patiently for his harvest. For 10 years of laborious work of employees and partners of the company “Ananta” we have managed to grow a fruit-bearing garden!
Today among awards, received by General Director of the company Pradeep Jain Kumar, there is a diploma of the International academic rating “Zolota Fortuna” (2007.), medal “Narodna Shana za Blagodiynu Diyalnist” (“Public Respect for Charity”) (2007), and the order of the III degree “Zirka Ekonomiky Ukrayiny” (“Star of the Economy of Ukraine”) (2008).
We asked product-manager of the company Viktoriya Kostochka to tell us about preparations presented by “Ananta” today:
— In product portfolio of the company “Ananta”, which grows year after year, today there are 20 medicinal preparations. These are the preparations for treatment of cardiovascular and gastroenterological diseases, as well as antibacterial preparations. In order to promote our products effectively we use the whole arsenal of integrated marketing communications, which include advertising in mass-media, conduction of PR-events (participation in scientific conferences and exhibitions), sales promotional actions, as well as efficient work of our external service. Our nearest plans include conduction of large-scale clinical studies of the preparations, presented by the company “Ananta”.
At the same time we do not give preference to any separate approach, keeping in mind that copy-book truth: the secret of success is in synthesis and wholeness. The example of effective promotion of the product is our work with the preparation TIGOFAST®(fexofenadin). This non-sedative antihistamine preparation of the 3rd generation corresponds to criteria necessary for an ideal blocker of Н1-histamine receptors: owing to the fact that TIGOFAST® does not cross blood-brain barrier, this preparation has no evident influence on the central nervous system. The preparation is not metabolized in the liver (being an active metabolite) and has no cardiotoxic action.
TIGOFAST® relieves effectively the symptoms of allergy already in 1 hour after intake, and the convenience of its used is provided by different forms of issue of this preparation, the action of which lasts for 24 hours.
On May 1 a promotional action for chemist’s shops started under the following name “TIGOFAST® — your protection from allergy!” The company “Ananta” offers its partners valuable prizes needed in summer season.
The head of external service Vadim Ryzhov told us about the main principle of work in the company “Ananta” — about personal contact with a client:
— The effective promotion of products is determined by the right selection of skilled personnel and devotion to your job. Today about 100 employees of external service present our products in all regions of Ukraine, about 40 of them work for the company more than 5 years. Such constancy is valuable when working with clients and especially — during crisis.
In this new reality “Ananta” has become an island of stability: until the end of this year we plan to increase the staff of external service at least twice. And this special appeal from the company: staff stability is the essential condition of clients’ trust. Great attention is paid to education of medical representatives and organizing of trainings. The management of the company “Ananta” know how to value their staff: our best employees are regularly rewarded with trips to India, Turkey and Egypt.
During the celebration of the jubilee of the company all those invited had the chance to receive evidence that “Ananta” rewards generously its employees for their labor: so, the very best were given diplomas in different nominations.
Many of the guests raised their glasses to the company, whose jubilee was celebrated, and telling their wishes. The Doctor of medical sciences, Professor, Head of dermatovenereology department of Dnepropetrovsk State Medical Academy Anatoliy Dyudyun noted:
— For those long 10 years the preparations, presented in Ukraine by the company “Ananta”, have managed to gain trust of doctors and patients, constantly demonstrating their effectiveness. This company has clearly outlined prospects of work in our pharmaceutical market. I was granted an opportunity to visit plants of manufacturing companies in India, the products of which are presented by “Ananta”, — the preparations there are manufactured in accordance with GMP requirements. Doctors can be sure in the effectiveness of the preparations from “Ananta” in treatment of different diseases. Demand for these medicinal preparations is determined by their optimal ratio price/quality, which is important for consumers in this difficult period. From the bottom of my heart I wish the company “Ananta” prosperity and development of new approaches.
General Director of the company “Progrespharm” Anurag Kumar in his congratulatory address noted the following: “I am really grateful to the company “Ananta” for effective cooperation. I want to greet all the members of this team, owing to whom friendly family of the company flourishes. “Ananta” is really endlessness success! And similar to any team it is strong with its leader”.
The Head of the representative office of the company “Unique Pharmaceutical Laboratories” in Ukraine Tamaray Pandian amazed all those present with his knowledge of traditional Ukrainian toast “Bud’mo, hey!”, and wished the company, whose jubilee was celebrated: “We wait impatiently for “Ananta” to conquer many peaks and overcome a number of frontiers in the coming years”.
The director of the company “Gamma-55” Inna Pegusova noted: “We are proud to be partners with “Ananta” for already 10 years. New prospects in your development, success and prosperity!”
According to best traditions of Eastern hospitality, the guests incessantly were amazed with bright and full of deep symbolism Oriental dances. During celebration there were also ice sculptures, laser show, trapeze artists and even launching of a miniature spaceship “Ananta”. Unforgettable impressions, the sea of flowers and smiles — it was that what all those invited remembered about celebration of the jubilee of the company, which 10 years before had started its endless voyage in the ocean of success. Really, today the aspirations of the company are woven into a single ornament on the cloth of success: justifying its name, “Ananta” overcomes space and time, being directed confidently towards the future. That is why there is nothing impossible for its employees: they can even get a star from the sky.
The following fact has become a surprise for the guests: now the star of the 10thmagnitude in constellation of Big Dipper is called Ananta. However, these were not all star surprises: a spectacular show, presented to the heroes of the occasion and their guests by the star of Ukrainian show-business Ani Lorak was an unforgettable decoration of the evening! By its example the company “Ananta” proved once again the thing we sometimes forget in a long train of routine working days: there is nothing impossible in the world!..
Editorial staff of “Weekly journal AПTEKA” joins to all congratulations and wishes the company “Ananta” success and prosperity!
Olga Soloshenko
